Having existed for about 220 million years, turtles now face an unprecedented extinction crisis as they have become the most endangered group of vertebrates in the world. The Holy City Brewery and Turtle Survival Alliance are teaming up to bring awareness to the plight of turtles. Holy City will launch its limited edition beer, Gimmie Shell-ter , a Blonde Ale brewed with Blackberries, on Thursday, September 17th, during Charleston Beer Week.
The Turtle Survival Alliance will be at the event, answering questions and sharing our mission with beer and turtle lovers alike. Attendees will be able to spend some quality time with our Turtle Ambassadors, as they roam around the brewery, and also choose turtle-endorsed and beer lover-approved merchandise, including specially designed t-shirts. Proceeds from the sales of the special release beer will benefit the Turtle Survival Alliance's conservation programs.